News Corp Australia has been supporting Vinnies CEO Sleepout as a valued National Partner since 2011. Through substantial advertising support of the program, this partnership has provided an invaluable platform for recruiting CEO’s to ‘Rise to the Challenge’, driving donations and raising the profile of this important fundraising event.
The partnership with The Australian is a natural brand-fit for both the agenda-setting national masthead and Vinnies CEO Sleepout. Thanks to The Australian partnership the Vinnies CEO Sleepout recruitment and fundraising has grown significantly with the event raising over $5.6 million in 2017 and engaging over 1200 CEO’s to participate nationally.
Current CEO of The Australian, Nicholas Gray has participated in the Sydney CEO Sleepout the last 4 years and is an official ambassador of the program.