Sky News has been generously supporting the Vinnies CEO Sleepout as a National Partner since 2011.
Each year Sky News hosts a live broadcast from the Vinnies CEO Sleepout event interviewing CEO’s participating on the night. In addition Sky News interviews CEO’s participating in the lead up to the event as well as providing a range of CSA TVC and digital placements of the Vinnies CEO Sleepout to attract CEOs to Rise to the Challenge and sign up to register for the event. The obvious commonalities between the CEO participants and the viewing audience of Sky News, provides great synergy to the partnership between Sky News and the Vinnies CEO Sleepout.
Sky News is Australia’s news channel delivering exclusive political insights and LIVE breaking news, sport and weather 24/7. It provides unrivalled LIVE news and national affairs coverage via 16 dedicated channels including Sky News Live, Sky News Business, Sky News Weather, A-PAC Australia’s Public Affairs Channel and FOX SPORTS News, available on Foxtel. Sky News is also available to international audiences via AustraliaChannel.com.au.
Thanks to The Australian partnership the Vinnies CEO Sleepout recruitment and fundraising has grown significantly.
News Corp Australia has been supporting Vinnies CEO Sleepout as a valued National Partner since 2011. Through substantial advertising support of the program, this partnership has provided an invaluable platform for recruiting CEO’s to ‘Rise to the Challenge’, driving donations and raising the profile of this important fundraising event.
The partnership with The Australian is a natural brand-fit for both the agenda-setting national masthead and Vinnies CEO Sleepout. Thanks to The Australian partnership the Vinnies CEO Sleepout recruitment and fundraising has grown significantly with the event raising over $9.6 million in 2022, a record fundraising amount, and engaging over 1600 CEOs to participate nationally.
John Lehmann, Managing Director of The Australian is an official ambassador of the program and is proud to participate in the Sydney CEO Sleepout this year.
Current CEO of The Australian, Nicholas Gray has participated in the Sydney CEO Sleepout the last 7 years and is an official ambassador of the program.