Each year Sky News hosts a live broadcast from the Vinnies CEO Sleepout event interviewing CEO’s participating on the night. In addition Sky News interviews CEO’s participating in the lead up to the event as well as providing a range of CSA TVC and digital placements of the Vinnies CEO Sleepout to attract CEOs to Rise to the Challenge and sign up to register for the event. The obvious commonalities between the CEO participants and the viewing audience of Sky News, provides great synergy to the partnership between Sky News and the Vinnies CEO Sleepout.
Sky News is Australia’s news channel delivering exclusive political insights and LIVE breaking news, sport and weather 24/7. It provides unrivalled LIVE news and national affairs coverage via 16 dedicated channels including Sky News Live, Sky News Business, Sky News Weather, A-PAC Australia’s Public Affairs Channel and FOX SPORTS News, available on Foxtel. Sky News is also available to international audiences via AustraliaChannel.com.au.